It’s true. It’s true! I’m asking for your help and assistance.
The thing is, I have issues asking for help. It’s weird but I’m breaking down now and am in almost “beg” mode.
You see, I’ve applied to be on the SephoraSquad.
Yes. I’ve applied but I don’t have much hope!
Why have I done this?
I’ll be honest. I’m sick and tired of the mature woman being ignored. Ohhhhhh….the beauty industry is constantly tapping themselves on the shoulder for their *cough* inclusion and diversity. But…they exlude the older woman. Over 50. Over 60. Over 70 and Over 80 +. We all want to look our best.
Over time I’ve come to write many blog posts about makeup, skincare and wigs. And it is a mission and passion of mine to include the mature woman.
MMMMMMakeup!
Wigs!!!
Fake tan! Some of my favorite subjects!!
This is my opportunity but I don’t really have much hope. My Instagram account isn’t 37K plus. It’s just over 5K. My YouTube channel is but a mere drop in the bucket. And that’s fine because if I can just reach a small group of women and be of any inspiration then I’ve done my job.
I don’t buy followers. I don’t buy subscribers. No filters. No fillers.
The only thing fake on me is my tan, my nails and my hair. I’ve stopped with the lash extensions!
So what say you–can you help me out?
Here’s the link to click for you to add your testamonial if you would like : ATYPICAL60 SEPHORA SQUAD TESTAMONIAL LINK
If I get this, I will be forever thankful. Gotta go now because I’m working on a blog post for tomorrow!
Again, thank you–it’s so difficult for me to ask for help but, I want this!
Thank you, thank you, thank you!
Done! BEST IF K
LUCK!!!
Thank you so much Debe!!!!! XOXOXOXOXO
Hope you get it – I sent a good one off for you.
Thank you loads Bonnie!!! XOXOXOXO
Done and best of luck!
Thank you sooooooooooo much!!! XOXOXOXOXO
DONE in a heartbeat! Best of luck!
Thank you so much Annne Louise!! XOXOXOXO
I too sent my thoughts in, good luck! They would be making a big mistake not using your input, we need your voice !
Thank you Rita!!!! XXOXOXOXOX
Done!!
Thank you Jana!!! XOXOXOXXO
Done! Good luck! You certainly deserve it!
Thank you Christine!!! XOXOXOXO
As soon as I have a few free moments this afternoon I’ll send my testimonial. I would be so pleased to have you be a representative of our age group!
Thank you so much Holly!! XOXOXOXO
Done, this is Katerina from Athens Greece! Good luck…
Thank you so much Katerina!! And I’m sure wishing I was in the same climate you are in right now!! XOXOXOXO
Done! Bon chance!
Merci Elizabeth!!! XOXOXOXO
Thank you for asking 💐🤗💐. So excited for you!
Yes, I submitted a testimonial. Honoured you asked us for the support.
Thanks Beverly! You have no idea how hard it is for me to ask for help! It’s so weird! I thank you!! XOXOXOXO
Catherine, I understand completely! I suffered an injury recently and have had to ask for help with just about everything. It’s so difficult, and I’m counting the days (weeks, actually) until I regain independence. In your case, I’m sure your followers are more than happy to support you. ❤️
Glad you asked! I didn’t realize what an influence you are in my life until I wrote about you and your blog.
Thanks for being you and for sharing your life with us.
Thank you so much Lisa! Your words just touched me!! XXOXOXO
Just left a testimonial for you. I think you’d be great! It would be a win win for Sephora to have you on their team and for us having you represent our voice. Good luck!
Thank you so much Pamm!!!!! I’m hoping the luck of the Irish is on my side!! XOXOXOXOXO
I sent in my testamonial as well! Keeping my fingers crossed for you!
Thank you sooooooooooooooooo much Kewl!!! XOXOXOXO
Totally crossing my fingers that you make it. You are such an inspiration to me! I had no idea you had a blog!!!! Thanks Catherine for being such a fun person!!
Hi Tara! Thank you so much! YEAH!!!! My blog is my baby and I feel awful that my job takes away from my writing! I hope you stick around and enjoy more posts where I’m not begging–LOL!!! XOXOXOXOXO
Done…with absolutely no hesitation…best of luck to you, Cathe, you’re a hero!
Thank you so much Liz!!!!! XOXOXOXOXO
Catherine,
Just posted letter of support for you. Very happy to be able to do something to help. Keep going strong— you are a major inspiration for many. Here is the text:
@Atypical60 is an articulate, authentic, and compelling voice that inspires women over 50 to not be bound by age as a number, but to embrace their lives to the fullest. This includes putting one’s best face forward and enjoying beauty products as a means to celebrate one’s features and feel confident— sentiments that resonate with women of any age. Atypical60’s voice is known as honest — sometimes brutally so— but always delivered with humor and grace; equally important, her voice is informed and well researched. She is an expert source trusted by her peers. Who are her peers? Women aged 50 and above who are have busy vibrant lives with family and work; women who have lived decades, birthed children, navigated careers and maybe embarking on their four or fifth career; women who know what they like and do not like; women who have disposable income. This last point is noteworthy— those businesses that find a way to truly include mature women in their mission statement will be finding a way, if nothing else, to make their bottom lines more beautiful. If, in so doing, those businesses help bring confidence and beauty to the faces of women who have worked decades as mothers, partners, members of the workforce, ist that a major win-win? Atypical60’s voice is compelling and, among the mature women bloggers, quite unique; it’s a blend of beauty, life, cooking, culture that keeps followers coming back again and again. Hers is a voice to have on your team.
Thank you Amy. I got a tissue here because I am tearing up and do not want to wipe my nose on my sleeve. I am so touched and moved by your kind words. Thank you so very much!! XOXOXOXOXO
Testimonial sent.
Thank you Melanie!!!!!!!!!!!!!!!!!!!!!!! XOXOXOXOXO
Catherine, I just left my very positive review of Atypical 60 on the Sephoria website. I let them know your posts are both very informative for the mature woman and entertaining. I also told them that I have saved money by buying products you have recommended. It is great having you do the trial run!
Anne
Oh Anne! Thank you so very much. Ohhhh Wait. My eyes are tearing up. I get very emotional sometimes!!! XOXOXOXOXOXO
I just left a testimonial in support of your application and I too hope you are successful.
It’s way past time that we see ourselves represented and products developed for our needs. I’m sick of being invisible and silent. Glad that you are willing to be the standard bearer. BTW, you are funny, thorough and beautiful and interesting to read.
Thank you so much Karen. Yeah. We definitely need a “NORMAL” person to represent our demographic. Not only am I tired of being invisible, but I’m also tired of women in our age demo filtering the bejezus out of themselves. They are just as ridiculous as the younger ones. Are they aware that everyone knows they are filtered??????????????????? In the end it’s to each her own but I do like a more realistic view. I hope I get chosen because we need someone from our age group! Thank you agai!! XOXOXOXO
Done!! Here’s what I wrote. Good luck! Dona Langdon
@atypical60 is one of my go-to people when I want to hear about what’s new with makeup and hair. I am 68 and I like to look good 😊. Most of the information I find is from and for much younger women. I want to look as good as I can in age appropriate way. That is what I get from @atypical60. She is friendly, easy to understand, and full of good information and a GREAT personality!! You should definitely add her to your Squad!
OMG. Dona! THANK YOU! That just put a HUGE smile on my face!!! XOXOXOXOXO
Cathe, this would be perfect – for you, and for all of your loyal readers! I sent my testimonial in, and I’ll keep my fingers crossed for you! Sorry if this is a duplicate post – my original post never showed up!
LOL. Kewl! I swear some of the comments get lost in cyberland or in the land of that one lost sock from the dryer! Thank you so very much thank you thank you thank you!! XOXOXOXOX
Done! You are perfect for this! I hope you are chosen!
Thanks so much Gillian! You know what I did? I went to the hashtag of the sephora squad and saw that many IG influencers with 150K, 300K 50K all applied and I’m not giving up hope on this because none of them are as old as me!! LOL!!! XOXOXOXOXO
Mature women are so underrepresented by makeup companies. Don’t they realize we have time and money to spend on those things?
Testimonial written and submitted. I sincerely hope you’re selected. We need you and your honesty!
Thank you so much Marsha! I hope so too. I’m keeping my fingers and eyes crossed!! XOXOXOXO
Done! You go, girl!
Thank you so much Maryellen!!!!!!!!!!!! XOXOXOXOXO
Told them how sincerely fabulous you are, fingers crossed 🤞🏽
Thanki you Melideb!!! LOL. My eyes shall remain as crossed as my fingers ! Thank you again!!! XOXOXOXO
Done! You are fabulous
Done! Thank you for being you!
Thank you Patricia!!!! I’ll always be me!!!!! What was that Sammy Davis song–I gotta be me!!! XOXOXOXOX
Done ,funnygal 😉
Thank you!! And let’s keep the humor!!!!!!!!!!!!!!!!!! XOXOXOXOX
Just sent my recommendation that they choose you because you are treasure!
Added my 2 cents. They need you.
Thank you KB! I love your 2 cents!!!!! XOXOXOXO
Done! Wishing you luck!
Thank you so much!!!! XOXOXOXOX
Testimonial sent. Good luck!!
Thank you so much Michele!!!!!!!!!!!! XOXOXOXO
Done!
Thank you Sandy!!!!!!!!!!!!!!!!!!!!!!! XOXOXOXOXO
Lovely post… 👌👌👌
Thank you!!!!!!!!!!!!!!!!!!! XOXOXOXO
Done. You are solely responsible for getting me to rethink my makeup style as I mature. I constantly refer to your articles each time I go out to shop for makeup. They couldn’t go wrong using you!
Just posted my testimonial from one of your UK fans 😊. Good luck. They would be mad to overlook you!
Happy Sunday, Cathe. I just submitted my testimonial and hope you are given the opportunity to representative pro-aging women. Good luck.
Done, and i think you would be great. I have bought a number of products I never knew we could get in Australia as a result of your blog. Love your blogs btw, first thing I read when I open my emails
Done! All the best!
I just found you over the weekend and I want to thank you for being here! I just turned 50 and it’s nice to see someone out here showing us how it’s done with grace and class. I submitted my vote for you. Bonne chance!
Hi Lisa! Thank you so much!!! I so appreciate it and I hope you enjoy more posts!!! XOXOXOXO
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Done – hope it helps!
Cathe, I just now sent my letter of support. I have my fingers, toes, and eyes crossed. I’m so excited for you! I just know you’re going to be picked!
Holly–Thank you so very much. We’ll see what happens. I do hope that whatever the outcome, there are women representing the mature demographic!!! XXOXOXOXOX
You deserve to be on the squad, Catherine! Added my support! Love your blogs!
Catherine , I am late to the party yet just wrote why I recommend that you would be excellent choice. Thank you for all you do helping us gracefully move through the decades wading through the products for us.
Done! Good luck!!!
Thank you so much Margaret!!!!!!