It’s true! It’s true!! A scientific study was performed and the consensus is that I, and you, my friends are too old to shop at the fast fashion store, Zara.
There may not be a Zara in my neighborhood, but there is one in Cannes. I hope I’m allowed to shop there this summer. If I’m not it will be because Bonaparte is still holding my credit cards!
Are you familiar with the store Zara? It’s pretty decent. Unfortunately, there is not a Zara store close by to where I live. If there was one, I would have been there last Spring to make the purchase of their iconic off-the-shoulder denim dress! Oh. It was a beauty! My daughter, Oona, purchased two of them!
I wanted this dress so badly last year. I realize I would have needed a bottle of sunscreen on my pasty shoulders but who cares? I loved this dress. Oona bought two–and she looks so damned adorable!
Uh. Oh. Oona’s time shopping at Zara may be limited these days. She’s 27 and I do believe she is at that age where she should be stopping her Zara shopping soon!
Ageism raises its ugly little head in the fashion industry. Again. And the Ageist boundaries seem to be getting younger and younger!
Here’s the article from the site “Who What Wear”. “Data Says This is When Women Should Stop Shopping at Zara.” Who What Wear is a site that I love to hate, by the way, because it is so unrealistic in every way.
Who What Wear has articles that are very deep. The subjects are mainly: Shop. Celebrities. Street Style. Trends. The only topic that is relatable to me is “Shop”. And the stuff they strongly suggest, or rather demand you purchase is way, way out of my pricing comfort zone or affordability.
It’s true. Shopping can be an overwhelming experience for me. And reading about the shopping that is not within my financial reach is even more overwhelming for me. I need to stop reading Who What Wear immediately! Besides, they never have photographs of old ladies!
But let get back to the real meat of this subject. The age at which a woman should stop shopping at Zara.
Have you ever heard of Ed Dilworth? No. Neither have I. He is CEO of a company called Insight Rooms.
Here’s Eddie. The mastermind behind Insight Rooms. He looks really insightful.
Insight Rooms claims, on its website, of “Bringing Consumers Into Focus”.
He has very intuitive people working for him.
This is Noah Larsen. He’s the director of UX Strategy and Design. Can I put a “ph” in front of UX? He is a very smart man. He attended two universities but his little bio doesn’t say which ones. Trump University maybe?
This is Megan O’Conner. Isn’t she adorbs? I”m already jealz of her hair. (Hey. I need to sound like I’m under the age of 27!) She looks to be in her late twenties. Ohhh. She won’t be shopping at Zara anymore! So cuuuuuuuuuuutttte!!!
Hi! This is me, Catherine. I’m gonna be 62 in less than a month! Oh shit. My birthday is three weeks away! Ed would never hire me because, in market research, I’m old as dirt. In fact, I AM dirt. I don’t care though. I’ll still shop at stores that aren’t age appropriate for old ladies!
Basically, it is a fancy-ass market research company.
And through research, and surveying social engagement (whatever the hell that means) it was discovered that the age women should stop shopping at Zara is in their late twenties.
This is ageism gone wild. Now we have women just shy of 30 being sent out to pasture like a bunch of cows.
It’s ok girls! We’ll make lots of cheese and we won’t give it to any of those ageists! Let them eat cake!
What age should a woman stop shopping the brand Zara? What age??
I gotta be honest, I’m pissed off on so many levels here. First of all, who has the right to tell any women what to put on her body. It’s bad enough we have spineless male politicians trying to have control over our bodies. And now we have to be subjected to market research telling us what age to stop shopping certain brands and stores?
I’ll wear what I want to wear. At any time. At any age!
If I wanna wear a shark skin suit. I will. If I wanna wear one of those Happy Hats, I will.
If I was the CEO of Zara, I would be livid! Livid!! I don’t think Zara’s big guns wants to hear about turning women away from their shop. And BTW, Zara shops still welcome all women of all ages.
Is market research ever done about just who is paying for the purchase of the clothing for the women younger than their early twenties? It’s the mommy who is most likely in her forties, fifties and, in some cases older.
I am DYING to see a market research done on the amount of money we older women spend. But “NO”, nothing is ever done.
Let’s see market research about the demographic of the women who have the money to spend. It just happens to be the woman in her thirties and over.
And another thing. Zara has great clothing. And has great clothing for women of our older woman age.
Let’s have a look at Zara’s recent offerings. Shall we ladies? Let us take a look at the clothing that is made specially for women under 27 years of age. Take my hand.
This year’s version of the off-the-shoulder chambray frock. It’s adorable but I like last years’ model better. I think the age of this model is over 25. Uh oh! Someone’s Zara career is about to end. I would not wear those boots with dress, I would wear either a pair of Rondini sandals or ballet flats to give it a more “mature” look!
This is interesting. I’m an old hag and I would NEVER wear a dress like this. In all honesty, I don’t think a young woman or teen girl would wear this dress. I think Mr. Dilworth and team need to reassess their market research! It is not flattering to any body type. It looks baggy and ill fitting. It looks like…
…one of my favorite floral tablecloths. Oh. Maybe I can wrap this around my body and wear it to the office.
Maybe Zara shops are trying to appeal to the Sister Wives crowd. Hey. As long as they are under 30 and not old, wrinkled ladies!
Here’s an outfit that reminds me of the early 1970’s! Remember the crocheted vests and cardigans and throw blankets? Zara brought ’em back for the younger crowd. I have something to tell you. This look wasn’t great back then and it isn’t great now!
Now here’s a great dress that is appropriate for the woman of any age. I love this dress. I think I want this dress. Why can’t a woman over 30, 40, 50, 60, 70 wear this? Guess what! She can!
Here’s another cutie of a dress. Unless I had a stellar spray tan on my legs would I wear this bare-legged. I would, however, wear black tights, my black, suede over the knee boots or black pointy booties. This is a really nice dress. Looks like it travels well and looks very comfy!
Perhaps it may be a bit too short for a woman over a certain age, BUT, with black leggings and ballet flats, any woman could rock this look and rock it well!
The shorts!!!
The shorts!!!! Remember my post “How to Wear Shorts When You Are Over 40, 50, 60+”? Click to read–you’ll love it! Well, shorts season will be here soon and both these shorts are appropriate for the older, older woman. Just shave your legs. All the way up!
Here is a fabulous coat that is, again, appropriate for women of any age. My only issue is that the model looks absolutely miserable. Whatever happened to a smile. And whatever happened to standing up straight and not slouching!
Again. This oversized sweater is fantastic. Is it a dress? For a younger woman, yeah! For the older woman it would great with a cropped just over the ankle legging and ballet flats. Or with skinny jeans! These models–why can they look just a tad happy?
So what say you ladies? What’s your opinion on age-related shopping? More so, what is your opinion on market research? I think research like this in the fashion and cosmetics industries is ridiculous. Women should be able to shop at any store they damned well please. This “age” business is getting on my last nerve!
Speaking of “industries”, I finished day three of the Revitalift Challenge. Remember? I wrote about it in my last post? Guess what? It did nothing! Absolutely nothing!
Promises, Promises! Nothing happened.
My skin was not firmer. It did not look smoother. In fact, nothing except a face lift or fillers is going to show a visible difference in three days!
This gets an “F”. And not just because the product didn’t deliver within three days, but it’s false advertising. I’ve written about skin care products. And it takes a good 30 days to see a difference. My recommendations continue to be the old-school Olay lotion, and the lines by Skin Actives and Vivant Skin Care. Both lines offer exceptional products. They aren’t dirt cheap but with a good month of using the products, you will notice a difference. You just have to find the products that work for you!
I changed my Bitmoji to enhance my age. I added a few lines and I changed the hair do. My hair, both real and fake is getting longer these days! What do you think?
Well, I think that’s about enough complaining for one evening! Don’t you?
I’ll be 62 in a few weeks, but I still love to think about when I’m 64! This is not the Beatles version. I guess Sir Paul and Sir Ringo don’t want to give their wares on youtube for free. But this is a great version:
