More Praise For “Drug Store” Makeup—It’s Mature-Skin Friendly and Inexpensive!

One of the things I love to do as I delve deeper into pro-aging is playing around with makeup.  As you may know, I am a huge proponent of using cosmetics to enhance what we had in our youth and to look glowing in our maturity.  But more than that, makeup gives us a confidence.  When we look good we feel good.  And the entire process of how makeup can transform us is just incredibly fascinating and intriguing to me.

My toys.  Makeup and wigs! At least I’m not at the casino gambling my earnings away!

And as we get older, we do become wiser.  And I’ve acquired a bit of wisdom where makeup is concerned.

Oh yeah.  Now THIS is the face of wisdom……… immature maturity!

These days, I’m leaning more and more toward the “drug store” or rather “lower-end” cosmetics.  It’s funny because both of those descriptions make the more inexpensive cosmetics sound either mediocre or lacking quality in the products.  But hear me out.

I used to be a kind of makeup snob.  My cosmetics purchases were made at high-end department stores and the brands that were purchased were 95 percent luxury brands.  Within the past year, I’ve learned something valuable though.  There isn’t much difference between the luxury brands and the lower-end brands.

class snob GIF

Will the luxury cosmetics cases be accompanying us in the lifeboats?  We’re makeup snobs!

Another thing that made me stop and turn around from the luxury brands is that they don’t care about my demographic.  Estee Lauder and Dior both stopped marketing to the mature woman and dropped us like hot potatoes to concentrate on selling to the demographic of the young, very young woman. With the exception of Lancôme bringing the beautiful Isabella Rossellini back as spokesperson, all the major cosmetics companies are catering to a younger demographic.

Image result for isabella rossellini lancome

Thank you, Lancome, for bringing back the beauty of pro-ager Isabella Rossellini.  I believe I need to revisit and get back to purchasing some Genifique Serum!  

Why then, should I support companies that don’t care about mature women?

I would rather spend less money on cosmetics and the way to do that is to purchase the lower-end products.  (And yes, I realize these companies don’t include older women but at least I’m not spending as much money)

But—enough about cosmepolitics, let’s concentrate on some of the purchases I’ve made recently.  I’ll tell you, every single one of these products is a winner—proving that you don’t need to spend a fortune.  It’s all about applying with a light touch and blending.  Also…if some products have less pigmentation, that means they are more buildable.

Here’s a few of the winners I’ve picked up recently and I did my face before I wrote this blog post will all of the products except the eye shadow palette.  I’ll review that separately:

Before I wrote this post, I washed off the makeup that I applied this morning and replaced with everything below–except the eye shadow!  I double-dog dare you to see the big difference between high-and low-end!

Revolution Base Stick Foundation.  At $9.00 this is one of the most inexpensive foundations of the lower-end.  The funny thing is that I almost passed it by but it reminded me of the old Max Factor Pan Stick foundation from years and years ago.  The Pan Stick was great for covering up pimples but that was it.  It was heavy and dry and looked like a mask—but then again, when you are 16 years old, you only need that stick for pimples!  Anyway, I was being sentimental when I decided to buy this.  I’m glad that I did.  Even though this is a stick—there is a satin finish that comes with it.  It has a nice feel on the skin because there’s some moisture in it. It’s not dry nor does it come off as matte after blending it in.  It applied much better with a blending sponge as opposed to a brush.  The brush was just too soft.  But—when I buffed it with a dense brush after applying with the sponge, the finish was beautiful.

The shade is F-3 and is very compatible with my skin tone.  I see that it is .21 oz in weight.  But–a small amount goes a long way..

…a view from the opened tube. It’s two-toned but glides on very blendable..

As you can see, the foundation has a dewiness to it. It isn’t a matte finish.  There is definitely some moisture working here too!! It blended into my face quite nicely!

Revolution Conceal and Define Concealer: As if I needed another concealer—but why not? This is $7.00—perhaps a bit higher than the average price I spend on drug store/lower-end concealers but I like Revolution’s products.  This is good.  It does the job and isn’t too thick.  A medium to low thickness in concealers works better for my mature skin because it doesn’t dry up or look heavy.  The shade, C-3 is a perfect one for my fair skin.  If you are fair skinned with pink undertones, this shade is fantastic!  The applicator is a riot though.  It’s an oversized doe-foot!  Surprisingly, it works so well to apply the product!  This blended very nicely. VERY nicely!!

In the above photo, the foundation stick is on top of the Revolution Conceal and Define concealer.  The concealer does come in a sizeable tube..

The oversized doe-foot applicator turned out to be a great little surprise. I though it may have been cumbersome but it wasn’t!

The shade, C-3 is a perfect shade for my pasty white skin!

The applicator worked like a charm. And the concealer is a great consistency. Not too thick. Not too thin!

Elf Blush Palette. The majority of blushes I own is cream blushes.  I have one powder blush by Laura Geller and I like it.  But I wanted another blush that was a bit more to the pink side.  It’s so hard to find a decent powder blush and I found this at Wegmans.  Coming in at $6.00, it’s a great buy.  The colors range in various shades of pink with the exception of one rather warm brownish/pink that makes a decent contour.  These blushes are buildable and with a light hand blend in very well.  The powders, thankfully, are not ashy.  This was a great find.

This blush palette by  elf comes in two shade selections, light and dark.  Naturally, the lighter of the two works better for fair skin.  At six bucks–this is a great foursome of blushes. Actually, a threesome of blushes and the brownish shade makes for a decent contour!

It’s got a decent mirror too!

Pointing to the pink shade I used for this post..

Check out the cheeks.  The blush looks great.  I didn’t put lipstick on till last!

Revolution Incandescent Face Quad Highlighting Palette.  WOW!!  At $15.00 the highlighters in this quad are bright enough to light up a village! Highlighters are my new fun makeup item and I’m telling you they were made for mature skin.  What’s great about them is that with a little bit brushed on the cheekbone and the nose and a bit on the forehead, they can give you a luminous and dewy-looking glow.  This quad—its just as good, if not better than many higher-end and pricey highlighters.  I’m so happy I purchased.  Revolution climbs higher up the ladder of quality with each passing year and the brand manages to keep the price point down.  This quad is absolutely beautiful and a complete winner. I wish I had purchased it before I wrote my post on Highlighters!

This highlighting palette is crazy great!  AT $15.00 it it worth every cent and then some. It’s better than most of the higher-end highlighters too!


Morphe, Jacklyn Hill The Vault Dark Magic Eyeshadow Palette.  This palette is $15.00. I have yet to use it but if the colors blend and look as good on my eyes as on my fingers then this is a great buy.  Eyeshadows in the higher-end have gotten so ridiculously expensive its criminal.   Some higher-end shadow palettes are $100 and up.  No effing way am I spending that kind of money on eye shadow when there are lower-end brands that I’ve been incredibly happy with.

The shades in this are beautiful and I love a dark eye.  I’m a neutral gal but lately I’ve been getting into more color on the eyes and the selection of this palette is stunning.  I’m also quite intrigued because there’s been a ton of controversy about these Jacklyn Hill/Morphe palettes.  Many youtubers are really giving this a lot of negativity—so we’ll see.  I purchased this today and was just too lazy to take my present eye makeup off and reapply!

Dark Magic Eyeshadow Palette from Morphe/Jacklyn Hill collaboration. There’s been a ton of drama over this but I love a dark eye and these shadows are pretty dark so it looks like this will work out well and for fifteen bucks it’s probably just as good as the “over $100” eyeshadow palettes–which I think is criminal that eyeshadow palettes are being sold for that much money. I’ll be reviewing this soon!


So yeah—you can make these lower-end products work and work just as well as the higher-ends.  All have great formulations, all are well-pigmented and remember, a light touch is all it takes. I stand my ground.  I refuse to give my hard-earned money to cosmetics companies that ignore my demographic.  If I’m gonna wear cosmetics, I’ll stick to the lower-end ones from now on.

Sorry not sorry!  My over 60-year old face is doing just fine with drugstore/lower-end brands! Nothing looks heavy or caked on.  It all looks good and that’s all we ask for!!

What’s your view on drugstore/lower end makeup?  Are you a makeup snob?  Aren’t you angry at the luxury brand cosmetics companies for ignoring us?  Do tell in the comments. It’ll be fun to get everyone’s opinions!

My recent YouTube video is up and running—I go into more depth about the Korean cushion foundation and the Laneige Cushion Brow!


About Catherine

Far from perfect, but enjoying life as a non-perfect and flawed individual at 60 years young. I'm still wondering what I'll be when I grow up! The characters in my life's screenplay include my better half. He is a refined Frenchman who grew up in Paris and summered in St. Tropez. I grew up in Long Island and summered in Long Island. I am not refined. My three grown children are also a big part of my life. For their sake, they happily live where their careers have taken them! But I can still mother them from a distance! I write about the mundane. I write about deeply shallow issues. But whatever I write or muse about--it'll always be a bit on the humorous and positive side! It's all good!
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20 Responses to More Praise For “Drug Store” Makeup—It’s Mature-Skin Friendly and Inexpensive!

  1. I love drugstore makeup. Finding inexpensive dupes to high end products is super satisfying. I like that Revolution stick as well! It’s so creamy and doesn’t settle into the fine lines in my face! ❤️

    • Catherine says:

      Hi Always Sunny!!! It’s so true–finding inexpensive dupes IS super satisfying and it validates the fact that you don’t need to spend a fortune! I signed up to become an affiliate for Pur cosmetics. It’s in between a drug store brand and higher end. Kind of middle of the road but here’s a 20% discount code for you if you find something on their site. They have some decent sales!

  2. Debe says:

    I think the drugstore brand works very well. I was flipping back and forth and personally could not see it with contacts in and without.

    I am really loking you in the more blonde tones in your wigs all of them are pretty but l am leaning towards those.

    Looking good MS!


    • Catherine says:

      Hi Debe! Thanks so much. Yeah. I’m starting to just lean more and more toward drugstore brands!!!! Thank you too for your compliment on the wig. I dig the blonde too!!! XOXOXOXO

  3. Miss Bougie says:

    Immature maturity! Love it!!!!
    I use drugstore brands too, mainly L’Oréal and Makeup Revolution. I also have some lovely eye shadow palettes from Milani purchased via Amazon, as that brand isn‘t sold in France. Lippies are from more high end brands, Burberry’s and Smashbox, as I find drugstore brands not comfortable or hydrating enough. I tend to not use foundation but CC creams or just a primer by Clarins, which unifies somewhat my skin tone.
    Facial cleansers come from Parapharma, la Roche Posay, Avène, SVR or Uriage. My facial creams are all high end, Dior, Lancôme and Estée Lauder, as all other creams I have tried so far don’t do it for me.
    Love your lighter wigs as well; makes your face glow!

    • Catherine says:

      Hi B! It’s so funny because I can never find the Milani items I want–they are always sold out. I’m waiting for next month because I’ll be at……………….CityPharma!!!!!!!!!!!!!! And I’ll load up on so many great things! I do like a good mix of the high/low. I like a high end foundation every now and then!! Thanks–I’m glad you like the lighter hair!!!! XXOXOXO

      • Miss Bougie says:

        Yes, I know. You’re coming over here! So exciting!!!!! How many days will you be staying?

  4. Nancy says:

    I use some drugstore products and soe high end. I still use the pan stick!😂😂😂

  5. Karin Staddle says:

    Hi! Love this blog. Thank you for giving lower priced make up your approval. Living in Scotland we don’t have the same brands that you are quoting in our shops but the internet is great to look for them. I have found a product that I have been using for 2 years especially for the mature skin. It’s Called Look Fabulous Forever and sold on line I only use primer and foundation and all my other products are from Kiko which is very inexpensive and just as good as high end products. Keep up the good work as I look forward to you blog every week.

    • Catherine says:

      Hi Karin! Thank YOU for enjoying the blog!! I need to check this Look Fabulous Forever because others have commented on the brand in the past!! I”m really intrigued about Kiko because it isn’t sold here-I’ll look for it next month in Paris. Thanks for the heads up!!! XOXOXOXOXO

  6. Francesca says:

    Another vote for Kiko. Excellent quality and low prices. Beautiful packaging. Not sure if you can find it in the USA. I live in Spain. I have slowly replaced all my luxury brands for “drugstore” ones. Essence (German) and Kiko (Italian) mostly.

    • Catherine says:

      Hi Francesca –Another Kiko vote. I’ll definitely be checking this out. And I had no idea that Essence was a German company. I have a few of their products and LOVE the mascara and eyeshadows!!! XOXOXOXOXO

  7. I’m all about saving money! You look fabulous!

  8. hipchick66 says:

    I’ve worn everything from high end to a burnt stick of charcoal as eyeliner. I try it all! I agree, there are quite a few really good lower end products that work very well. I really don’t go for the ultra high end stuff, my favorites tend to be in the mid range. But I always say, use whatever you love and what works for you!

    • Catherine says:

      Hi Lori! When did you try the charcoal? That sounds pretty decent!! LOL–I’ve seen some of the cosmetics you’ve amassed and you got a great collection!!! XOXOXOXOX

  9. Jilly says:

    Hi Catherine,
    I LOVE this post ! Please corner the market in blog posters that don’t assume that because you are over 50 you have a huge ‘disposable income’. Most blogs become very elitist, ‘specially when sent samples from a company so they don’t pay for it , and when I see someone recommending an eyeshadow or base that costs an eye-watering amount of money I always think ‘do they really think we are that stupid ? and don’t go there again.
    We know that you know we are not any kind of stupid , please corner this niche . I am always left with a vague sense of dis-satifaction when I read about some earthmoving new product that I will NEVER be able to buy and a sense of irritation with the blogger. I deep down know that if I bought the product I would find that it was no better or worse than something a fraction of the price, the purchase of which would leave me feeling an excitement instead of a dread feeling of guilt when i woke up the next morning a thought ‘OMG, I spent HOW much !!!’
    The Revolution base i own already and it’s great ! i just can’t be bothered with liquids and usually skip that in favor of Primers and concealer but this is so east to dab on and blend in and makes a world of difference.
    Goddness ! what a long post ! but I feel very strongly about thiis, Go for it Catherine, forget the megabucks stuff, i don’t want to pay for packaging and advertising using a 20 year old movie star at the Paris Ritz. !
    Jilly xx

    • Catherine says:

      Hey Jilly! Thank you. But you know what? I’m also tired of reading blogs written by the “mature” demographic that seem to be geared toward the elitist. I’m sorry-not-sorry but if I had a shitload of money, I would search for THE best plastic surgeon and get me a face and neck lift and I’m not shameful about it. But the reality is, in order for me to have a nice car, and a nice home and get to go to France a lot, I will stick to drugstore and lower-end makeup. And the more I use it the more that I’m seeing the quality is there! I shall be writing about more lower-end beauty products!! XOXOXOXOX

  10. Fiona says:

    Everything in my make up bag is from the High St. I don’t get enough enjoyment from a lipstick to pay silly money for it! I want to look nice but that I can do with a Rimmel or Revolution lippy that didn’t break the bank….. I’d rather save my money for holidays in France! X

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